Microsoft deepens Teams ties with Dynamics 365

Microsoft this week unveiled deeper integrations between Teams and Dynamics 365 as the company moves to make it easier for sales and customer service staffers to communicate without switching between apps.  

The company highlighted some of the integrations affecting its Dynamics 365 platform at its Ignite conference this week. Microsoft’s goal: collect and tie together data in a way that makes it actionable — and easier to share among workers via Teams.

“[W]hat stands out for me in this new wave of innovation we’re doing together across
Dynamics 365 and with [Microsoft] 365 is this need to connect systems of record
with systems of engagement in order to create these new opportunities for business workflows that can really digitize the way companies work…,” Emma Williams, corporate vice president of Microsoft Office Modern Workplace Transformation, said during a session at Ignite on Thursday.

The closer ties between Teams and Dynamics 365 should have a significant impact for users of both apps, said Raul Castanon, a senior research analyst at 451 Research, part of S&P Global Market Intelligence. The integrations can enable a workflow-centric approach that reduces friction in day-to-day tasks and leads to improved efficiencies, he said.

“Rather than users switching between business applications to get their work done, enabling collaboration features within ERP and CRM applications aligns more closely with business workflows,” said Castanon.

“By Microsoft bringing Teams and Dynamics 365 closer together, distributed sales, service and marketing teams are able to collaborate far more efficiently,” said Kyle Davis, a Gartner Research vice president.

Copyright © 2021 IDG Communications, Inc.

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